"It is easy to serve and difficult to care. Elevate your customer service to Customer Care and watch your brand grow.” says Kim N. Carswell, Chief Executive Consultant and Founder of Atlanta based brand development and public relations firm Persona Affairs, LLC. Her motto: “Your past does not Define you...It Refines you”, helped her construct Persona Affairs on the basic premise that personality drives others to act.
After decades of experience as a personal career brander, operations administrator, and facilitator throughout the US and internationally, Kim developed the Same Paragraph™ Series a comprehensive logistical support system built to guide micro enterprises, small business owners andindividuals in global brand development, communications, strategic planning and social media marketing. .